CONTENT STRATEGY FOR HEALTHCARE AND WELLNESS BUSINESSES
You know your field inside and out. Let’s build a plan for what you say.
If you work in healthcare or wellness, you carry a lot of knowledge your clients need, and your words have to be right. That can make content feel harder than it should, because every post or email needs to be accurate, clear and something you'd be proud to stand behind. I've spent over 20 years in healthcare communications, and I'd love to help you build a content plan that turns your expertise into trusted thought leadership.
WHO I WORK WITH
Healthcare and wellness cover a lot of ground, and the people I work with in it tend to share one thing: real expertise worth sharing, but no clear plan for building thought leadership around it.
Thought leaders who want to showcase their experience in a particular area and help their market understand it.
Health communication consultants and advisors who support healthcare organizations and need content that shows how they think to the professionals they serve.
Wellness and health tech platforms working with health organizations, who need to explain what they do in plain language.
Coaches and consultants who serve healthcare leaders, whose clients include physicians and executives and expect every word to be considered.
WHY MY BACKGROUND MATTERS HERE
Before Cameron Communications, I spent 13 years at Unity Health Insurance as the primary writer for internal and external communications. From there, I moved into life sciences at Covance Laboratories and Exact Sciences, where I shifted to campaign and communications strategy: leading oncology and rare-disease campaigns, directing content for national healthcare conferences, and building a weekly communication plan for a sales team of more than 600 people. Across it all, the message had to be accurate the first time, because the people reading it were counting on it. I bring that same care to your content plan, so you can share what you know without second-guessing every word.
"Before Lindsay came on board, I was a bit like a blind squirrel, full of effort but lacking direction. Now I feel more like a focused fox: sharp, intentional and finally seeing results."
HOW WE’D WORK TOGETHER
Before Cameron Communications, I spent 13 years at Unity Health Insurance as the primary writer for internal and external communications. From there, I moved into life sciences at Covance Laboratories and Exact Sciences, where I shifted to campaign and communications strategy: leading oncology and rare-disease campaigns, directing content for national healthcare conferences, and building a weekly communication plan for a sales team of more than 600 people. Across it all, the message had to be accurate the first time, because the people reading it were counting on it. I bring that same care to your content plan, so you can share what you know without second-guessing every word.
NOT IN HEALTHCARE OR WELLNESS?
You're still in the right place. Healthcare is where my background runs deepest, and I work with service business owners across many fields, from realtors to organizing businesses. I work the same way.
See how it works.
READY TO PUT A PLAN BEHIND WHAT YOU KNOW?
Tell me a little about your work and what you'd like to share, and we'll figure out the right next step together.