CONTENT STRATEGY SERVICES

A CONTENT PLAN YOU CAN ACTUALLY RUN.

Your content could do more for your business, but the hardest part is usually knowing where to start. Maybe marketing has felt scattered for a while. A little here, a little there, but never quite adding up to a plan. You’re not wrong about that. You were told to be consistent but never told what to be consistent about. Some people want to work through that on their own, with the right structure so they’re never staring at a blank page. Others want a thinking partner to sort through it with them first. Not sure which fits where you are right now? Let’s connect and figure it out together.

Let's Build Your Plan

BUILD IT YOURSELF

If you think best when working independently and want to build your content plan at your own pace, start here. You don’t need a system to turn what you know into content, because the tools here give you the structure to begin without wondering where to start.

Your Growth Blueprint A Content Strategy Toolkit

  • Maybe you've been creating content, sending emails, showing up in your space and doing all the things and it still doesn't feel like it's working the way it should. Usually that’s because nobody helped you build the foundation first, and without it, even your best efforts can feel like starting from scratch every time. That’s what the Blueprint Toolkit is for. It walks you through five phases of building your content foundation, from identifying what you already have to a system you can keep up with.

    What’s included:

    • Five phases of structured work

    • Nine working templates

    • Full-year content calendar template

    • Email template structures

    • 30-day quick start checklist

    What it can help you with:

    • Building your content foundation before you create another piece of content

    • Getting clear on your voice so everything you write sounds like you

    • Creating a plan you can actually maintain without burning out

    Who it’s for: You’re a self-starter who likes to work at your own pace with the right structure to guide you.

    Toolkit only | $99.

    Toolkit + Working Session | $349

    Get the full toolkit, plus one working session with me to apply it to your specific business.

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BUILD IT WITH ME

Sometimes it helps to have someone think it through with you before you start moving, someone who asks the questions you haven’t gotten to yet. If you want a real thinking partner for your content plan, we start here.

  • One two-hour session for a lighter start. We set a theme for each month of the quarter and a handful of ideas under each one, and you leave knowing what to create first. If you decide to go further, the session fee counts toward the Quarterly Content Roadmap within 60 days.

  • We spend two working sessions mapping out a full quarter of content by theme and building the calendar underneath it. None of it happens as homework between sessions. It happens in the room, with you. Then I stay on as your thinking partner for three months while you put it into motion, troubleshooting what isn’t working and answering questions as you create.

    What’s Included:

    • Two two-hour working sessions

    • A full quarter mapped by theme with a working timeline

    • A working content calendar

    • Three monthly thinking partner sessions

    • A couple of quick questions by email each month

  • Everything in the Roadmap, plus your choice of one of two options:

    • A content audit of up to three hours matching your existing content against your calendar and volume goals

    • An extra two-hour working session if you’re starting fresh with little or no existing content

Let's Build Your Plan
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KEEP GOING

Once you’ve built your plan with me, it still needs attention once the quarter is mapped. New questions come up, things don’t always go as you expected, and opportunities emerge that weren’t in the original picture. Having someone in your corner who already knows your business and can think through your content with you means you won’t be figuring it out alone.

  • A 60-minute reset session plus three more months of thinking partner support. Add a fresh content audit for $375.

  • Your Quarterly Content Roadmap flows directly into a Quarterly Continuation, so there’s no gap between quarters and no need to start over. For clients ready to commit from the start, at $375 less than booking them separately.

  • Accountability Partner | $300/month: a 60-minute monthly working session and a short 30-minute check-in for when you have a plan and mostly need momentum.

    Content Strategy Advisory | $500/month: two 60-minute monthly calls, a written summary and more room for questions and deeper ongoing guidance.

Let's Build Your Plan

FREQUENTLY ASKED QUESTIONS

  • I work with service business owners, B2B or B2C, who are doing meaningful work and still feel stuck on what to say or when to say it. If marketing has felt like too much for too long and you’re ready for something more intentional, you’re in the right place.

  • You’ll hear from me within two business days. We’ll confirm the right service for where you are, answer any questions you have and get things set up from there. Nothing is rushed and nothing is assumed.

  • Expect a real conversation, not a presentation. You bring what’s on your mind, a challenge, a question or something you’re trying to move forward and we work through it together. You’ll leave with a clear picture of what to do next, not a list of things to figure out on your own later.

  • A marketing plan covers how people find you: the channels, how often you show up and what you spend. A content strategy is what you say once they’re paying attention: the ideas, message and the plan that turns what you know into something people can follow. A strong marketing plan needs a content strategy underneath it and that’s the part I help you build.

  • No. My work is building the plan and staying with you while you run it, not writing or posting on your behalf. If you reach the end of a quarter and want hands-on execution support, that becomes its own conversation, scoped to what you actually need.

  • No. Much of my career has been in healthcare communications, so healthcare and wellness is where I do some of my favorite work but I work with service business owners in any field. What matters most is that you have ideas and expertise you’re ready to put a plan behind.

  • Yes. The Content Direction Session is a single two-hour session, and the Toolkit + Session pairs the toolkit with one working session. Both count toward the Quarterly Content Roadmap if you decide to go further within 60 days.

  • Yes. The Quarterly Content Roadmap and Roadmap + Depth can be paid in full, in two payments or in three.

THE CLARITY GUARANTEE

Here’s what I can promise. You will not leave a session with me holding a stack of ideas you don’t know what to do with. You’ll leave with a plan you understand well enough to explain to someone else, run yourself, and keep going long after our work together ends. If something in that plan still feels fuzzy, we’re not finished. That’s the whole guarantee. It’s simply my word: you won’t walk away without a plan that’s yours. 

Clarity you can count on.

NOT SURE WHERE TO START?

Every engagement starts with a conversation. If you’re not sure which option fits, the Content Direction Session or a quick call can help us figure it out together.

Tell Me What's Going On