COMMUNICATION PLANS FOR WHERE YOU ARE RIGHT NOW.
You know your communications could be working harder for your business. What you might not know is where to start. Maybe you like to work independently with the right tools to guide you, or maybe you need someone to help you think it through. You might have something specific you want to build from start to finish. Not sure which path fits where you are right now?
The scorecard takes five minutes and tells you exactly where to begin.
BUILD THE PLAN YOURSELF
If you do your best thinking independently and want to work through your communications plan at your own pace, this is where you start. The tools here provide you with the right structure so you’re never staring at a blank page, wondering where to begin.
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Maybe you've been creating content, sending emails, showing up in your space, doing all the things and it still doesn't feel like it's working the way it should. Not because you aren't working hard enough. But because nobody ever helped you build the foundation first. And without that foundation underneath everything, even your best efforts can feel like you're starting from scratch every time.
The Growth Blueprint Toolkit fixes that.
It walks you through five phases of building your communications foundation, starting with identifying what you already have, moving all the way through to a system you can actually maintain.
What’s included:
Five phases of structured work
Nine working templates
Full-year content calendar template
Email template structures
30-day quick start checklist
What it can help you with:
Building your content foundation before you create another piece of content
Getting clear on your voice so everything you write sounds like you
Creating a plan you can actually maintain without burning out
Who it’s for: You’re a self-starter who likes to work at your own pace with the right structure to guide you.
Toolkit only | $99.
Toolkit + Working Session | $349
Get the full toolkit to build your communications foundation, plus a 60-minute Working Session to focus on the domain that needs the most attention first.
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The toolkit builds your full communications foundation. But sometimes you have a specific situation, and you need a targeted plan.
That’s what the modules are for. Each one is a standalone playbook built around a specific challenge or opportunity, so you have exactly what you need.
Watch for more information.
BUILD THE PLAN WITH ME
Sometimes you need someone to think it through with you before you start moving. Not because you can’t figure it out on your own, but because having the right person asking the right questions changes everything. If you want a real thinking partner for your communications plan, this is where we start.
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Something in your communications is not working but you cannot quite name which part. The Assessment is where we figure that out together. In 60 minutes, we look at your business across all five domains, find where the gaps are and map out the right starting point. You leave with a written summary and a clear, recommended next step.
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You have something you’re trying to figure out and you’re not sure about the right path forward. Maybe you’ve been sitting with it for a few weeks or maybe it just landed and you need to think it through before getting started.
You bring the challenge or opportunity, even if it is still scattered or not quite formed yet. I’ll ask questions, help you find the structure and together we’ll get you to a clear next step.
If you have already completed the Communications Scorecard or Assessment, your Working Session focuses on the domain that needs the most attention and picks up right where that conversation left off.
What’s included:
One 60-minute working session via video call
A written summary of your plan and next steps, sent within 24 hours
No intake form required
What a session can help you with:
Your brand foundation scored low: let’s clarify how you talk about what you do and make sure your message matches the work you actually deliver
Your client communications scored low: let’s map what is missing between “yes” and “thank you” and figure out where the gaps are in your onboarding or follow-up
Your relationship nurture scored low: let’s build a simple system for staying connected with past clients and the people who should be sending you referrals
Your vendor communications scored low: let’s define how you brief, onboard and communicate with the contractors and VAs who support your work
Your content communications scored low: let’s build a sustainable approach to showing up in the right places for the right people
Who it’s for: You have a communications challenge or opportunity you’re ready to move forward. You don’t need to be a current client, just come with something specific. The more focused you are when you arrive, the more useful the hour will be.
60-Minute Working Session: $325
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What happens after someone says yes matters as much as how they found you in the first place. But for most service-based businesses, client communications after the handshake are the least intentional part of the whole operation. Onboarding is improvised. Updates are inconsistent. Follow-up either does not happen or feels like an afterthought.
This audit reviews the full arc of how you communicate with clients: from the moment they say yes through delivery, completion and what comes after. We look at what exists, what is missing and where the gaps are creating friction or leaving a weaker impression than your work deserves.
What's included:
A pre-session intake to gather your existing client communications and materials
Review of those materials before your session
One 75-minute audit session via video call
A written audit report with findings and prioritized recommendations, delivered within five business days
A clear picture of what to build, fix or formalize first
What the audit covers:
How clients are welcomed and oriented after they say yes
How you communicate during delivery: updates, check-ins and expectation-setting
How you close out an engagement and what happens after
Where your referral asks and relationship follow-up live, or don't
Whether your tone and experience are consistent across the whole journey
Who it's for: Your work is good. You want the experience of working with you to match it.
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When a business grows, the communication system usually doesn’t grow with it. Processes live in someone's head. Contractors ask the same questions every week. Deliverables miss the mark because the brief never existed. For small teams, the problems runs deeper: people are making decisions in a vacuum because nobody built a clear way to share information.
This audit reviews how your business communicates internally: how work gets briefed, how processes are documented, how you onboard and direct the people who support your work, and where the gaps are creating friction you have learned to live with.
What's included:
A pre-session intake to gather your existing documentation, SOPs, briefing templates and onboarding materials
Review of those materials before your session
One 75-minute audit session via video call
A written audit report with findings and prioritized recommendations, delivered within five business days
A gap analysis of what needs to be built and what to tackle first
What the audit covers:
How work gets briefed to contractors, VAs or team members
What processes are documented and what lives only in your head
How people are onboarded when they come on to support your work
Where miscommunication or repeated questions are creating the most friction
Whether your internal systems can support the growth you are working toward
Who it's for: You are growing beyond solo, bringing in support, and realizing the way you have been running things is not going to scale.
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Sometimes one conversation is exactly what you need. And sometimes you have more than one thing to work through, or you want to build on what you figured out last time.
The Working Session Series gives you three sessions to use over eight weeks. Each one picks up where the last left off. You bring whatever is most pressing and we keep building. Same format, same pace, more ground covered.
Good for someone who is navigating a bigger transition, launching something new, or just wants a consistent thinking partner over a few weeks.
BUILD SOMETHING SPECIFIC
You have a plan. Now comes the part where you actually move it forward. New questions come up, things don’t always go the way you expected, and opportunities emerge that weren’t part of the original picture. Having someone in your corner who already knows your business and can think through your communications with you means you never have to figure it out alone.
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Custom | Scoping conversation required
Sometimes the work gets specific enough to define clearly. You know what you need, you have a sense of the timeline and you want a clear finish line.
A scoped project gives you exactly that. Together, we define the brief, agree on the deliverables and timeline, and build it from start to finish. The deliverable might be a plan, a system built inside your platforms, a set of process documents your team can actually use, or any combination of the three. If you come in knowing what you need, we can start there. If you are not quite sure yet, a Working Session is a good place to begin.
We begin with a scoping conversation. From there you receive a written proposal with scope, timeline and investment before any work begins.
Three ways a scoped project can work:
Plan. You need a strategy, framework or documented plan. We build it together from our specific situation. This is where the Communications Blueprint lives. Starting from where you are to a complete, documented communications plan for your business, delivered across multiple sessions with work between each one.
Build. You already know what you want. You just need someone to build it. We go into your platform, tools and systems and do the work. Email sequences, onboarding flows, templates, content systems or other communication items that need to be built.
Document. You need process documentation, internal workflows, or operational guides. This is the work that lives in someone’s head and needs to get out into something your teams, contractors or future self can actually follow.
What it might look like:
Communications Blueprint: a structured arc from current state to a completed communications plan
A newsletter system built from strategy through to first issue
A launch email sequence set up directly into your platform
A webinar campaign mapped from registration through to follow-up
Internal workflow documentation your team and contractors can follow
Process documents for how your business operates behind the scenes
An onboarding sequence built in your CRM or email tool
Who’s it for: You have something specific you need planned, built or documented. You know what it is, you have a real timeline and you’re ready to invest in doing it right.
FREQUENTLY ASKED QUESTIONS
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Start with the Communications Scorecard. It takes about five minutes and tells you exactly where the gaps are in your communications across five key domains. From there, the right next step becomes clear. If you’ve already taken it and you’re still not sure, the Communications Assessment is the best place to go deeper.
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The Assessment gives you the full picture. We look at all five domains of our communications together, find the gaps and map out a clear recommended next step with a written summary.
A Working Session is more focused. You come in with a specific challenge or opportunity and we work through it together.
If you’re not sure where to start, complete the Communications Scorecard and then the Assessment. If you already know what you want to work on, a Working Session gets you right there.
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You don’t have to but it helps. The Scorecard gives both of us a clear starting point so we’re not spending session time figuring out where you are. If you already know what you want to work on, you can book a Working Session directly and come ready to dig in.
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I work with service-based entrepreneurs like coaches, consultants, freelancers and small-team service providers who are doing meaningful work but don’t have a real communications plan.
If you’re figuring it out as you go and you’re ready to move into something more intentional, you’re in the right place.
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You’ll hear from me within two business days. We’ll confirm the right service for where you are, answer any questions you have and get things set up from there. Nothing is rushed and nothing is assumed.
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Absolutely. A lot of clients start with a single session to work through something specific and come back when the next thing comes up. There’s no commitment required beyond what you book. If you know you want more than one conversation, the Working Session Series gives you three sessions to use over eight weeks.
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Expect a real conversation, not a presentation. You bring what’s on your mind like a challenge, a question or something you’re trying to move forward and we work through it together. You’ll leave with a clear picture of what to do next, not a list of things to figure out on your own later.
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A Working Session is a focused conversation where we think through something together and you leave with a clear plan.
A Scoped Project is the building phase. It has a defined deliverable, a clear scope and a finish line. Whether that’s a communications plan, a system built in your platform or process documentation, we scope it together first and then build it from start to finish.
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I look at every way your business communicates, with clients, with your audience, with the people who support your work and help you see it as one connected system instead of separate tasks. Then, I help you build the plan and structure underneath it, so everything works together instead of happening reactively.
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A marketing plan is about getting people to notice you. A communications plan is about how your whole business shows up, with clients, with your network and with the people who support your work, so what you say and how consistently you say it work together. A strong marketing plan needs a communications plan underneath it to actually hold it up.
Not sure which path is right for you?
That’s completely fine. You don’t need to have it all figured out. Start by using the Communications Scorecard to identify any gaps in your communications.