YOUR GROWTH BLUEPRINT TOOLKIT
A self-guided system that takes you from scattered ideas to a communications plan you can actually maintain. It’s five phases, built for how you actually work.
5
Phases
24
Pages
9
Working Documents
4
Email Templates
1
CAPTURE
Get it out of your head
2
CLARITY
Find Your Words
3
SORT
Organize what you have
4
PLAN
Build you comms rhythm
5
MOVE
Your 30-day action plan
WHAT’S INSIDE
FIVE PHASES. ONE CLEAR PATH.
Each phase builds on the last. You’ll end with a working system. Not a plan you built once and never opened again.
PHASE 1: CAPTURE
GET IT ALL OUT OF YOUR HEAD
YOU LEAVE WITH
A complete inventory of everything you already have, ideas, documents, content and assets, pulled out of your head and into one place before anything is categorized or judged.
WHAT’S INCLUDED
Phase intro and guidance pages
Capture Worksheet—structured inventory with prompts
PHASE 2: CLARITY
FIND YOUR WORDS
YOU LEAVE WITH
Your voice defined, your core messages articulated and the communications foundation on which everything else you create will be built.
WHAT’S INCLUDED
Phase intro, foundation summary and guidance pages
Find Your Words Worksheet
PHASE 3: SORT
ORGANIZE WHAT YOU HAVE
YOU LEAVE WITH
Every item from Capture is categorized as Keep, Repurpose, Update or Archive, and a clear picture of what’s ready to use. You have more than you think.
WHAT’S INCLUDED
Intro, repurposing examples and guidance pages
Sort Worksheet—content categorization tool
PHASE 4: PLAN
BUILD YOUR COMMUNICATIONS RHYTHM
YOU LEAVE WITH
A planning framework, the 60/20/20 content mix guide and a working content calendar with your first pieces scheduled and ready to go.
WHAT’S INCLUDED
60/20/20 framework, column guide, calendar intro and weekly rhythm pages
Communications Planning Worksheet
Content Calendar—monthly tabs, nine columns, dropdowns built in
PHASE 5: MOVE
YOUR 30-DAY ACTION PLAN
YOU LEAVE WITH
A weekly sending rhythm, a four-week checklist to build the habit one step at a time, email templates for every format you’ll need and a clear path forward.
WHAT’S INCLUDED
Weekly rhythm, 30-day checklist and what comes next pages
Newsletter template—single topic
Newsletter template—multi-section
Promotional email template
Welcome/onboarding email template
THE FULL PICTURE
Everything you’re getting in one toolkit
5
Guided phases with clear outcomes
24
Pages of instruction and framework
5
Working worksheets and spreadsheets
4
Ready-to-use email templates
INVESTMENT
Two ways to get started
The toolkit is designed to be self-guided, and if you want a thinking partner as you work through it, the bundle is there for that, too.
TOOLKIT ONLY
$99
The complete five-phased toolkit is delivered to your inbox. All pages, worksheets and email templates included.
TOOLKIT + WORKING SESSION
$349
Everything in the toolkit, plus a 60-minute Working Session to focus on the domain that needs the most attention first.