YOUR GROWTH BLUEPRINT TOOLKIT
A self-guided system that takes you from scattered ideas to a content plan you can actually maintain. It’s five phases, built to work through at your own pace.
Watch a quick walkthrough
5
Guided phases
24
Pages of instruction and framework
5
Worksheets and spreadsheets
4
Email templates
1
CAPTURE
Get it out of your head
2
CLARITY
Find your words
3
SORT
Organize what you have
4
PLAN
Build your content rhythm
5
MOVE
Your 30-day action plan
FIVE PHASES. ONE CLEAR PLAN.
Each phase builds on the last, so you end with a working system you’ll keep opening long after you finish.
PHASE 1: CAPTURE
GET IT ALL OUT OF YOUR HEAD
YOU LEAVE WITH
A complete inventory of everything you already have—ideas, documents, content, and assets—pulled from your head and into one place before you categorize or judge anything.
WHAT’S INCLUDED
Phase intro and guidance pages
Capture Worksheet: structured inventory with prompts
PHASE 2: CLARITY
FIND YOUR WORDS
YOU LEAVE WITH
Your voice defined, your core messages articulated, and the content foundation on which you'll build everything else you create.
WHAT’S INCLUDED
Phase intro, foundation summary and guidance pages
Find Your Words Worksheet
PHASE 3: SORT
ORGANIZE WHAT YOU HAVE
YOU LEAVE WITH
Every item from Capture is categorized as Keep, Repurpose, Update or Archive, and you get a clear picture of what’s ready to use. You have more than you think.
WHAT’S INCLUDED
Intro, repurposing examples and guidance pages
Sort Worksheet: content categorization tool
PHASE 4: PLAN
BUILD YOUR CONTENT RHYTHM
YOU LEAVE WITH
A planning framework, the 60/20/20 content mix guide and a working content calendar with your first pieces scheduled and ready to go.
WHAT’S INCLUDED
60/20/20 framework, column guide, calendar intro and weekly rhythm pages
Content Planning Worksheet
Content Calendar: monthly tabs, nine columns, dropdowns built in
PHASE 5: MOVE
YOUR 30-DAY ACTION PLAN
YOU LEAVE WITH
A weekly sending rhythm, a four-week checklist to build the habit step by step, email templates for every format you’ll need, and a clear next step.
WHAT’S INCLUDED
Weekly rhythm, 30-day checklist and what comes next pages
Newsletter template: single topic
Newsletter template: multi-section
Promotional email template
Welcome/onboarding email template
INVESTMENT
Two ways to get started
The toolkit is designed to be self-guided, and if you want a thinking partner as you work through it, the bundle is there for that, too.
TOOLKIT ONLY
$99
The complete five-phase toolkit is delivered to your inbox. It includes all pages, worksheets, and email templates.
TOOLKIT + WORKING SESSION
$349
Everything in the toolkit, plus a 60-minute working session to focus first on the part of your plan that needs the most attention, and a written summary of what we decide. If you go further within 60 days, it counts toward the Quarterly Content Roadmap.